| Size of the sign should consider the distance to the intended audience and how fast they are moving. The goal is to communicate to them quickly and allow them enough time to make a decision to visit your business. |
| When additional colors are present on a sign, it has been shown to increase
retention by 78%. Add a second color to get your message across and consider full color for maximum impact. |
| Flexible, inexpensive and changable increases awareness for special events and promotions. Most economical use of full color advertising. |
